Key Skills
Content Strategy
Graphic Design for Social Media
Video Editing & Reels
Social Media Campaign Management
Data-Driven Engagement
Platform-Specific Strategy (Instagram, X, LinkedIn, Facebook, etc.)
RIT Women’s Ice Hockey – Athlete-Led Content Creation
As both a Division I athlete and the team’s social media content creator, I bring a unique dual perspective to the RIT Women’s Hockey brand. I manage the team’s Instagram account, combining strategic planning with creative execution to highlight our players, engage fans, and build team culture through dynamic visual content.
To the left is a snapshot of performance from the past three months, reflecting the impact of targeted storytelling, game-day coverage, and original content.
Rochester Jr. Americans Girls Ice Hockey – Content Creation
As a social media content creator with Technically Speaking, a student-run, faculty-led Advertising and Public Relations agency, I worked with clients like the Jr. Amerks to elevate their brand presence. I managed the Jr. Amerks' Instagram account, combining strategic planning with creative execution to showcase players, engage fans, and foster team culture through dynamic visual content.
To the left is a snapshot of performance from the past three months, reflecting the impact of targeted storytelling, game-day coverage, and original content.
Marketing & Communications Imagine RIT
Social Media Analytics
As both a lead designer and student voice behind the campaign, I brought a dual perspective to the Imagine RIT brand. I supported the social media strategy by designing visually engaging content that showcased student innovation, promoted event awareness, and connected the RIT community through bold, on-brand visuals across Instagram, LinkedIn, and campus platforms.
