Created and managed digital content for RIT Women’s Hockey Instagram, with a focus on game week storytelling, game day graphics, and real-time score updates. Developed promotional content for major events, including the 50th Anniversary of RIT Women’s Hockey celebration, driving fan engagement and attendance.

Over three seasons, helped grow the program’s reach, impressions, and follower base through consistent branding, strategic posting, and analytics-driven content decisions. Focused on increasing engagement while maintaining a strong, cohesive visual identity for the team.

Instagram: @ritwhky

Capture live game footage and highlights at Rambler basketball and volleyball events, contributing video content for broadcasts and social media platforms. Design and edit graphics and creative assets to support marketing, recruiting, and fan engagement initiatives.

Created and managed Instagram content for the Rochester Jr. Americans girls’ hockey program, focusing on gameday graphics, player milestones, score updates, and event promotion. Developed a structured content calendar to ensure consistent, on-brand posting throughout the season.

Captured photo and video content to support team storytelling and contributed to a brand video promoting the girls’ program. Helped strengthen the program’s digital presence and engagement while building a cohesive visual identity across platforms.

Instagram: @jramerks_girls